Marketing strategy Planning and implementation
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston lbIrwin/McGraw Hill
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| Edition: | 3rd ed. |
| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxiii,393p ill 25cm |
| ISBN: | 0071168478 |