Marketing strategy Planning and implementation
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
Boston lbIrwin/McGraw Hill
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| Edition: | 3rd ed. |
| Subjects: | |
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| 039 | 9 | |y 200910081522 |z VLOAD | |
| 090 | 0 | 0 | |a HF5415.13 |b W249 1998 |
| 100 | 1 | 0 | |a Walker lhOrville C. |
| 245 | 1 | 0 | |a Marketing strategy |b Planning and implementation |c Orville C. Walker , Jr. , Harper Boyd,Jr. , Jean-claude Larreche. |
| 250 | 0 | 0 | |a 3rd ed. |
| 260 | 0 | 0 | |a Boston lbIrwin/McGraw Hill |
| 300 | |a xxiii,393p |b ill |c 25cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing managment |
| 700 | 1 | 1 | |a Larreche |h Jean-Claude |
| 700 | 1 | 1 | |a Jr,Haper |h Boyld. |
| 999 | |a vtls000010430 |c 10979 |d 10979 | ||