Managerial economics economic tools for today's decision makers
Illustrating the theory of managerial economics with an integrated case on the soft drink industry, this text shows students how to solve real business problems by enabling them to apply economic principles to everyday business activity.
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
Prentice Hall
[2000]
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| Edition: | Third edition |
| Series: | Prentice-Hall series in economics
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| Subjects: | |
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| 100 | 1 | |a Keat, Paul G. |e author | |
| 245 | 1 | 0 | |a Managerial economics |b economic tools for today's decision makers |c Paul G. Keat, Philip K.Y. Young |
| 250 | |a Third edition | ||
| 264 | 1 | |a Upper Saddle River, New Jersey |b Prentice Hall |c [2000] | |
| 264 | 4 | |c ©2000 | |
| 300 | |a xx, 634 pages |b illustrations |c 24 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 490 | 1 | |a Prentice-Hall series in economics | |
| 500 | |a Includes index | ||
| 520 | |a Illustrating the theory of managerial economics with an integrated case on the soft drink industry, this text shows students how to solve real business problems by enabling them to apply economic principles to everyday business activity. | ||
| 650 | 0 | |a Managerial economics | |
| 700 | 1 | |a Young, Philip K.Y. |e author | |
| 830 | 0 | |a Prentice-Hall series in economics | |
| 999 | |a vtls000010615 |c 10998 |d 10998 | ||