APA (7th ed.) Citation

Postma. (1998). The new marketing era: Marketing to the imagination in a technology driven world. McGraw-Hill.

Chicago Style (17th ed.) Citation

Postma. The New Marketing Era: Marketing to the Imagination in a Technology Driven World. New York: McGraw-Hill, 1998.

MLA (9th ed.) Citation

Postma. The New Marketing Era: Marketing to the Imagination in a Technology Driven World. McGraw-Hill, 1998.

Warning: These citations may not always be 100% accurate.