The new marketing era marketing to the imagination in a technology driven world
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
McGraw-Hill
1998
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| 100 | 1 | 0 | |a Postma |h Paul |
| 245 | 1 | 4 | |a The new marketing era |b marketing to the imagination in a technology driven world |c Paul Postma |
| 260 | 0 | 0 | |a New York |b McGraw-Hill |c 1998 |
| 300 | |a xii,175p. |b ill. |c 23cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing |x Psychological aspects |
| 650 | 0 | 0 | |a Consumer behavior |
| 650 | 0 | 0 | |a Marketing |x Technological innovations |
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