Customer relationship marketing get to know your customers and win their loyalty

The authors focus on the customer, emphasising the fact that successful marketing relies on both winning and retaining customers. They provide practical advice, detailed case examples, and tips on how a relationship between supplier and customer can best be cemented.

Bibliographic Details

Main Author:	Stone, Merlin 1948-
Other Authors:	Woodcock, Neil, Machtynger, Liz
Format:	Book
Language:	English
Published:	London Kogan Page in association with Marketing magazine 2000
Edition:	2nd ed.
Series:	Marketing in action series
Subjects:	Customer relations Relationship marketing
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