APA (7th ed.) Citation

McKean. (1999). Information masters: Secrets of the customer race. John Wiley & Sons.

Chicago Style (17th ed.) Citation

McKean. Information Masters: Secrets of the Customer Race. New York: John Wiley & Sons, 1999.

MLA (9th ed.) Citation

McKean. Information Masters: Secrets of the Customer Race. John Wiley & Sons, 1999.

Warning: These citations may not always be 100% accurate.