Principles of marketing an Asian case book
This casebook complements and accompanies Philip Kotler and Gary Armstrong's "Principles of Marketing" by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia.
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| Format: | Book |
| Language: | English |
| Published: |
Singapore ; New York
Prentice Hall
2000.
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| Summary: | This casebook complements and accompanies Philip Kotler and Gary Armstrong's "Principles of Marketing" by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia. |
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| Physical Description: | vii, 217p. ill. 24cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 013027092X 9780130270924 |