Principles of marketing an Asian case book
This casebook complements and accompanies Philip Kotler and Gary Armstrong's "Principles of Marketing" by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia.
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| Format: | Book |
| Language: | English |
| Published: |
Singapore ; New York
Prentice Hall
2000.
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| 001 | 11640 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218055320.0 | ||
| 008 | e2000 si a ab 000 u eng d | ||
| 020 | |a 013027092X | ||
| 020 | |a 9780130270924 | ||
| 039 | 9 | |a 201506101502 |b johari |y 200910081533 |z VLOAD | |
| 040 | |a UPNM | ||
| 090 | |a HF5415.12.A8 |b P756 2000 | ||
| 245 | 0 | 0 | |a Principles of marketing |b an Asian case book |c Swee Hoon Ang ... [et al.]. |
| 260 | |a Singapore ; |a New York |b Prentice Hall |c 2000. | ||
| 300 | |a vii, 217p. |b ill. |c 24cm | ||
| 504 | |a Includes bibliographical references | ||
| 520 | |a This casebook complements and accompanies Philip Kotler and Gary Armstrong's "Principles of Marketing" by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia. | ||
| 592 | |a 33429 |c RM76.10 |h Yuha | ||
| 592 | |a 23151 |c RM44.78 |h Yuha | ||
| 650 | 0 | |a Marketing |z Asia | |
| 700 | 1 | |a Ang, Swee Hoon. | |
| 999 | |a vtls000011260 |c 11640 |d 11640 | ||