Principles of marketing an Asian case book

This casebook complements and accompanies Philip Kotler and Gary Armstrong's "Principles of Marketing" by providing 37 cases on Asian companies operating in Asia and/or outside Asia, as well as about non-Asian companies operating within Asia.

Bibliographic Details

Other Authors:	Ang, Swee Hoon
Format:	Book
Language:	English
Published:	Singapore ; New York Prentice Hall 2000.
Subjects:	Marketing > Asia
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