Essentials of marketing researcs an applied oriention

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Bibliographic Details
Other Authors: Malhotra
Format: Book
Published: Frenchs Forest NSW Pearson /Prentice Hall 2004
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Call Number :HF 5415 E 78 2004

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090 0 0 |a HF 5415  |b E 78 2004 
245 1 0 |a Essentials of marketing researcs an applied oriention  |c Naresh K.Malhotra...[et al.] 
260 0 0 |a Frenchs Forest NSW  |b Pearson /Prentice Hall  |c 2004 
300 |a xvi,418p.  |b ill.  |c 25cm 
500 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing research 
650 0 0 |a Marketing research  |x Methodology 
700 1 1 |a Malhotra  |h Naresh K. 
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