Differentiate or die survival in our era of killer competition
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| Format: | Book |
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New York lbJohn Wiley And Sons lc2000
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| 090 | 0 | 0 | |a HF5415. |b T727 2000 |
| 100 | 1 | 0 | |a Trout lhJack |
| 245 | 1 | 0 | |a Differentiate or die |b survival in our era of killer competition |c Jack Trout,Steve Rivkin |
| 260 | 0 | 0 | |a New York lbJohn Wiley And Sons lc2000 |
| 300 | |a x,230p. |c 24cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Marketing |
| 650 | 0 | 0 | |a Competition |
| 650 | 0 | 0 | |a Brand name products |
| 650 | 0 | 0 | |a Advertising |x Brand name products |
| 700 | 1 | 1 | |a Rivkin |h Steve,1947 |
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