APA (7th ed.) Citation

Kotler, P., & Armstrong, G. (1996). Principles of marketing (7th ed.). Prentice Hall International.

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 7th ed. New Jersey: Prentice Hall International, 1996.

MLA (9th ed.) Citation

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 7th ed. Prentice Hall International, 1996.

Warning: These citations may not always be 100% accurate.