Principles of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
Prentice Hall International
1996
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| Edition: | 7th ed. |
| Subjects: | |
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| Item Description: | Includes index. |
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| Physical Description: | xviii, 712, [49] p. ill. (some col.) 28 cm. |
| ISBN: | 0132286858 |