Principles of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. London
Prentice Hall International
1999
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| Edition: | 8th ed. |
| Subjects: | |
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| Item Description: | Includes index Previous ed.: 1996 Book is accompanied by 1 CD ROM bearing the same call number and available at circulation counter |
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| Physical Description: | 635, [56] p. col. ill., ports 26 cm 1 CD ROM (4 3/4 in.) |
| ISBN: | 0130961906 0139570022 (CD) |


