Principles of marketing

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Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Book
Language:English
Published: Upper Saddle River, N.J. London Prentice Hall International 1999
Edition:8th ed.
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Description
Item Description:Includes index
Previous ed.: 1996
Book is accompanied by 1 CD ROM bearing the same call number and available at circulation counter
Physical Description:635, [56] p. col. ill., ports 26 cm 1 CD ROM (4 3/4 in.)
ISBN:0130961906
0139570022 (CD)