Principles of marketing
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J. London
Prentice Hall International
1999
|
| Edition: | 8th ed. |
| Subjects: | |
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| 003 | MY-KLNDU | ||
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| 008 | s1996 njua i 001 0 eng d | ||
| 020 | |a 0130961906 | ||
| 020 | |a 0139570022 (CD) | ||
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| 040 | |a UPNM | ||
| 090 | |a HF 5415 |b .K63 1999 | ||
| 100 | 1 | |a Kotler, Philip | |
| 245 | 1 | 0 | |a Principles of marketing |c Philip Kotler, Gary Armstrong |
| 250 | |a 8th ed. | ||
| 260 | |a Upper Saddle River, N.J. |a London |b Prentice Hall International |c 1999 | ||
| 300 | |a 635, [56] p. |b col. ill., ports |c 26 cm |e 1 CD ROM (4 3/4 in.) | ||
| 500 | |a Includes index | ||
| 500 | |a Previous ed.: 1996 | ||
| 500 | |a Book is accompanied by 1 CD ROM bearing the same call number and available at circulation counter | ||
| 592 | |a 11/07/2013 |c RM70.00 |h BL | ||
| 650 | 0 | |a Marketing | |
| 700 | 1 | |a Armstrong, Gary | |
| 999 | |a vtls000012441 |c 12411 |d 12411 | ||