Marketing communications Contexts, contents and strategies
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| Main Author: | |
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| Format: | Book |
| Published: |
LondonlbPrentice Halllc1998
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| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxiii, 656p. ill. 25cm |
| ISBN: | 0130102296 |