Marketing communications Contexts, contents and strategies
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| Format: | Book |
| Published: |
LondonlbPrentice Halllc1998
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MARC
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| 090 | 0 | 0 | |a HF 5415.123 |b F55 1998 |
| 100 | 1 | 0 | |a FilllhChris |
| 245 | 1 | 0 | |a Marketing communications |b Contexts, contents and strategies |c Chris Fill |
| 260 | 0 | 0 | |a LondonlbPrentice Halllc1998 |
| 300 | |a xxiii, 656p. |b ill. |c 25cm | ||
| 500 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a Communication in marketing |
| 650 | 0 | 0 | |a Sales promotion |
| 650 | 0 | 0 | |a Marketing channels |
| 999 | |a vtls000012611 |c 12419 |d 12419 | ||