Loyalty marketing for the Internet Age how to identify, attract, serve, and retain customers in an e-commerce environment

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Bibliographic Details
Main Author: Sindell
Format: Book
Published: Chicago Dearborn Trade 2000
Subjects:
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Call Number :HF 5415.525 S53 2001

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245 1 0 |a Loyalty marketing for the Internet Age  |b how to identify, attract, serve, and retain customers in an e-commerce environment  |c Kathleen Sindell 
260 0 0 |a Chicago  |b Dearborn Trade  |c 2000 
300 |a xx,345p.  |b ill.  |c 22cm 
500 0 0 |a Includes bibliographical references and index 
650 0 0 |a Electronic commerce 
650 0 0 |a Internet marketing 
650 0 0 |a Customer loyalty 
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