APA (7th ed.) Citation

TroutlhJack, Rivkin, & Ries. The new positioning: The latest on the world's # 1 business strategy.

Chicago Style (17th ed.) Citation

TroutlhJack, Rivkin, and Ries. The New Positioning: The Latest on the World's # 1 Business Strategy. New YorklbMcGraw-Hilllc1995.

MLA (9th ed.) Citation

TroutlhJack, et al. The New Positioning: The Latest on the World's # 1 Business Strategy.

Warning: These citations may not always be 100% accurate.