The Portable MBA in marketing
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| Main Author: | |
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| Format: | Book |
| Published: |
New York lbJohn Wiley & Sons,inc lc1998
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| Edition: | 2nd.ed |
| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | vii,497p. ill. 26cm |
| ISBN: | 0471193674 |