The Portable MBA in marketing

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Bibliographic Details
Main Author: Schewe lhCharles D.
Format: Book
Published: New York lbJohn Wiley & Sons,inc lc1998
Edition:2nd.ed
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090 0 0 |a HF 5415.13  |b H47 1998 
100 1 0 |a Schewe lhCharles D. 
245 1 4 |a The Portable MBA in marketing  |c Charles D.Schewe,Alexander Watson Hiam 
250 0 0 |a 2nd.ed 
260 0 0 |a New York lbJohn Wiley & Sons,inc lc1998 
300 |a vii,497p.  |b ill.  |c 26cm 
500 0 0 |a Includes bibliographical references and index 
650 0 0 |a Marketing  |x management 
999 |a vtls000013389  |c 13385  |d 13385