APA (7th ed.) Citation

Morgan, A. (1998). Eating the big fish: How challenger brands can compete against brand leaders. John Wiley & Sons.

Chicago Style (17th ed.) Citation

Morgan, Adam. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. New York: John Wiley & Sons, 1998.

MLA (9th ed.) Citation

Morgan, Adam. Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders. John Wiley & Sons, 1998.

Warning: These citations may not always be 100% accurate.