Eating the big fish how challenger brands can compete against brand leaders
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
1998
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| Subjects: | |
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xvii, 286 p. ill. 24 cm |
| ISBN: | 0471242098 |