Eating the big fish how challenger brands can compete against brand leaders
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
John Wiley & Sons
1998
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | 1350 | ||
| 003 | MY-KLNDU | ||
| 005 | 20241218050904.0 | ||
| 008 | 150824 1998 nyua bi 000 0 eng d | ||
| 020 | |a 0471242098 | ||
| 039 | 9 | |a 201508241147 |b azraai |c 200910081305 |d VLOAD |y 200910081149 |z VLOAD | |
| 040 | |a UPNM | ||
| 090 | |a HF 5415.15 |b .M67 1998 | ||
| 100 | 1 | |a Morgan, Adam |d 1969- | |
| 245 | 1 | 0 | |a Eating the big fish |b how challenger brands can compete against brand leaders |c Adam Morgan |
| 260 | |a New York |b John Wiley & Sons |c 1998 | ||
| 300 | |a xvii, 286 p. |b ill. |c 24 cm | ||
| 500 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a The Size and Nature of the Big Fish -- The Eight Credos of Successful Challenger Brands -- Using the Challenger Strategic Program | |
| 650 | 0 | |a Product management | |
| 650 | 0 | |a Brand name products |x management | |
| 650 | 0 | |a New Products | |
| 999 | |a vtls000001768 |c 1350 |d 1350 | ||