Market-based management strategies for growing customer value and profitability
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| Main Author: | |
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| Format: | Book |
| Published: |
New Jersey
Prentice Hall
1999
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| Edition: | 2nd ed. |
| Subjects: | |
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| Item Description: | Includes bibliographical index references |
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| Physical Description: | xxi ,385pages ill. 24cm |
| ISBN: | 0130145467 |