Market-based management strategies for growing customer value and profitability
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Jersey
Prentice Hall
1999
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| Edition: | 2nd ed. |
| Subjects: | |
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| 001 | 13694 | ||
| 003 | MY-KLNDU | ||
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| 020 | 0 | 0 | |a 0130145467 |
| 035 | |a 0000006019 | ||
| 039 | 9 | |y 200910081614 |z VLOAD | |
| 090 | 0 | 0 | |a HF 5415.13. |b B46 1999 |
| 100 | 1 | 0 | |a Best |h Roger J. |
| 245 | 1 | 0 | |a Market-based management |b strategies for growing customer value and profitability |c Roger J. Best |
| 250 | 0 | 0 | |a 2nd ed. |
| 260 | 0 | 0 | |a New Jersey |b Prentice Hall |c 1999 |
| 300 | |a xxi ,385pages |b ill. |c 24cm | ||
| 500 | 0 | 0 | |a Includes bibliographical index references |
| 650 | 0 | 0 | |a Marketing |x management |
| 999 | |a vtls000013650 |c 13694 |d 13694 | ||