Media consumption in Malaysia a hermeneutics of human behaviour
The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger a...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2015
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| Series: | Routledge contemporary Southeast Asia series
70 |
| Subjects: | |
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| 008 | 221104 2015 xxk bi 000 0 eng d | ||
| 020 | |a 9780415658805 | ||
| 020 | |z 9781315743400 (ebook) | ||
| 039 | 9 | |a 202211041109 |b VLOAD |c 201601131443 |d azraai |c 201601131443 |d azraai |c 201601131443 |d azraai |y 201511111546 |z syarifuddin | |
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| 090 | |a HN 700.6.M3 |b W55 2015 | ||
| 100 | 1 | |a Wilson, Tony |d 1947- |e author | |
| 245 | 1 | 0 | |a Media consumption in Malaysia |b a hermeneutics of human behaviour |c Tony Wilson |
| 264 | 1 | |a London |b Routledge |c 2015 | |
| 300 | |a xxiii, 193 pages |c 25 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 490 | 1 | |a Routledge contemporary Southeast Asia series |v 70 | |
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a Introduction: why our (re)turn to hermeneutics? : understanding as ubiquitous practice -- Audiences entering mall and media: visitors projecting everyday practices -- Participatory practices in promotional places: consumers from Heidegger to Henry Jenkins -- Video blogging and branding on YouTube: interpreting ready-to-hand understanding -- Consumers constructing marketing meaning: generic practices in participatory online media -- Consuming sites: Malaysians visiting social media : ready-to-hand repertoires presented as practices -- Visitors engaging in mall practices: minimally monitored managing meaning -- Conclusion: phenomenology practices theory : new hermeneutics/old Heidegger? | |
| 520 | |a The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger and Henry Jenkins, with a practices perspective on media and mall consuming shown as developing from forty years of theorizing about audience activity. An empirical study of Malaysian blogging and branding on YouTube exemplifies this approach. Part II considers Malaysians absorbed in social media sites, as everyday visitors and the subjects of consumer research. The book then returns to the material world, exploring the horizons of understanding from which Malaysians enter their mediated malls, and concludes by positioning media practices theory within a spectrum of philosophical ideas. | ||
| 592 | |a 30721 |b 31/12/15 |c RM580.87 |h Bookline | ||
| 650 | 0 | |a Mass media |x social aspects |z Malaysia | |
| 650 | 0 | |a Consumer behavior |z Malaysia | |
| 650 | 0 | |a Social media |z Malaysia | |
| 650 | 0 | |a Marketing |x Social aspects |z Malaysia | |
| 830 | 0 | |a Routledge contemporary Southeast Asia series |v 70 | |
| 999 | |a vtls000054420 |c 13800 |d 13800 | ||