Media consumption in Malaysia a hermeneutics of human behaviour
The volume provides an account of practices theory from its origins in critical hermeneutics (such as Heidegger, Gadamer and Ricoeur), as reflecting on the processes of embodied understanding, developing alongside interpretive and reception theory. Part I draws upon authors as diverse as Heidegger a...
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| Format: | Book |
| Language: | English |
| Published: |
London
Routledge
2015
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| Series: | Routledge contemporary Southeast Asia series
70 |
| Subjects: | |
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Table of Contents:
- Introduction: why our (re)turn to hermeneutics? : understanding as ubiquitous practice
- Audiences entering mall and media: visitors projecting everyday practices
- Participatory practices in promotional places: consumers from Heidegger to Henry Jenkins
- Video blogging and branding on YouTube: interpreting ready-to-hand understanding
- Consumers constructing marketing meaning: generic practices in participatory online media
- Consuming sites: Malaysians visiting social media : ready-to-hand repertoires presented as practices
- Visitors engaging in mall practices: minimally monitored managing meaning
- Conclusion: phenomenology practices theory : new hermeneutics/old Heidegger?