APA (7th ed.) Citation

Patten. (1998). Successful marketing: For the small business (4th ed.). Kogan Page Limited.

Chicago Style (17th ed.) Citation

Patten. Successful Marketing: For the Small Business. 4th ed. London: Kogan Page Limited, 1998.

MLA (9th ed.) Citation

Patten. Successful Marketing: For the Small Business. 4th ed. Kogan Page Limited, 1998.

Warning: These citations may not always be 100% accurate.