APA (7th ed.) Citation

Kotler & Armstrong. (2006). Principles of marketing (11th ed.). Pearson/ Prentice Hall.

Chicago Style (17th ed.) Citation

Kotler and Armstrong. Principles of Marketing. 11th ed. New Jersey: Pearson/ Prentice Hall, 2006.

MLA (9th ed.) Citation

Kotler and Armstrong. Principles of Marketing. 11th ed. Pearson/ Prentice Hall, 2006.

Warning: These citations may not always be 100% accurate.