Principles of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New Jersey
Pearson/ Prentice Hall
2006
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| Edition: | 11th ed |
| Subjects: | |
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| Item Description: | Includes bibliographical references index |
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| Physical Description: | xx, 611p. ill. 28cm |
| ISBN: | 0131968793 |