APA (7th ed.) Citation

LancasterlhGeoff & Massingham. Essentials of marketing: Text and cases (3rd ed.).

Chicago Style (17th ed.) Citation

LancasterlhGeoff and Massingham. Essentials of Marketing: Text and Cases. 3rd ed. LondonlbMcGraw-Hilllc1999.

MLA (9th ed.) Citation

LancasterlhGeoff and Massingham. Essentials of Marketing: Text and Cases. 3rd ed.

Warning: These citations may not always be 100% accurate.