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Essentials of marketing
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Essentials of marketing text and cases
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Bibliographic Details
Main Author:
LancasterlhGeoff
Other Authors:
Massingham
Format:
Book
Published:
LondonlbMcGraw-Hilllc1999
Edition:
3rd ed
Subjects:
Marketing
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Description
Item Description:
Includes index
Physical Description:
vii,539p. ill. 25cm
ISBN:
0077094379
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