MARC
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| 090 | 0 | 0 | |a HF 5415 |b L36 1999 |
| 100 | 1 | 0 | |a LancasterlhGeoff |
| 245 | 1 | 0 | |a Essentials of marketing |b text and cases |c Geoff Lancaster and Lester Massingham |
| 250 | 0 | 0 | |a 3rd ed |
| 260 | 0 | 0 | |a LondonlbMcGraw-Hilllc1999 |
| 300 | |a vii,539p. |b ill. |c 25cm | ||
| 500 | 0 | 0 | |a Includes index |
| 650 | 0 | 0 | |a Marketing |
| 700 | 1 | 1 | |a Massingham |h Lester |
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