Services marketing
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| Format: | Book |
| Published: |
New YorklbJohn Wiley & Sonslc1998
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| 090 | 0 | 0 | |a HD9980.5 |b .K87 1998 |
| 100 | 1 | 0 | |a KurtzlhDavid L. |
| 245 | 1 | 0 | |a Services marketing |c David L. Kurtz and Kenneth E. Clow |
| 260 | 0 | 0 | |a New YorklbJohn Wiley & Sonslc1998 |
| 300 | |a xxii,570p. |b ill. |c 25cm | ||
| 504 | 0 | 0 | |a Includes bibliographical references and index |
| 650 | 0 | 0 | |a customer services |
| 650 | 0 | 0 | |a Service industries |x Marketing |
| 700 | 1 | 1 | |a Clow |h Kenneth E. |
| 999 | |a vtls000013934 |c 14239 |d 14239 | ||