The effective strategist key skills for all managers
Putting strategic thinking within the reach of all managers, this book covers the breadth of business life - from effective marketing and innovation to handling organizational politics. It challenges managers to think strategically and apply that thinking with confidence.
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Hampshire, UK
Gower
[1999]
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| Call Number : | HD 30.28 .V36 1999 |
MARC
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| 040 | |a UPNM |b eng |c UPNM |e rda | ||
| 090 | |a HD 30.28 |b .V36 1999 | ||
| 100 | 1 | |a Van Maurik, John |d 1948- | |
| 245 | 1 | 4 | |a The effective strategist |b key skills for all managers |c John van Maurik |
| 264 | 1 | |a Hampshire, UK |b Gower |c [1999] | |
| 264 | 4 | |c ©1999 | |
| 300 | |a vii, 156 pages |b illustrations |c 25 cm | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a unmediated |2 rdamedia | ||
| 338 | |a volume |2 rdacarrier | ||
| 504 | |a Includes bibliographical references (p. 153-154) and index | ||
| 505 | 0 | |a What is strategy? -- Thinking and acting strategically -- Being strategic -- From vision to strategy -- Innovation and marketing -- Strategy and change -- The strategic leader -- The final push to success | |
| 520 | |a Putting strategic thinking within the reach of all managers, this book covers the breadth of business life - from effective marketing and innovation to handling organizational politics. It challenges managers to think strategically and apply that thinking with confidence. | ||
| 650 | 0 | |a Strategic planning | |
| 999 | |a vtls000014118 |c 14244 |d 14244 | ||