The effective strategist key skills for all managers
Putting strategic thinking within the reach of all managers, this book covers the breadth of business life - from effective marketing and innovation to handling organizational politics. It challenges managers to think strategically and apply that thinking with confidence.
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| Format: | Book |
| Language: | English |
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Hampshire, UK
Gower
[1999]
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Table of Contents:
- What is strategy?
- Thinking and acting strategically
- Being strategic
- From vision to strategy
- Innovation and marketing
- Strategy and change
- The strategic leader
- The final push to success