Principles of marketing
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, NJ
Prentice Hall
1994
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| Edition: | 6th ed. |
| Series: | Prentice Hall series in marketing
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| Subjects: | |
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| Physical Description: | xx, v.p. ill., map 28cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0130980390 |