Branding in Asia the creation, development, and management of Asian brands for the global market

"In this book, Asia's leading brand architect explains the fundamentals of branding and shows how companies can use them to achieve outstanding performance." "Packed with illustrative examples, techniques, advice and exercises, this book will help any company, regardless of size,...

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Bibliographic Details

Main Author:	Temporal, Paul (Author)
Format:	Book
Language:	English
Published:	Singapore John Wiley & Sons (Asia) Pte Ltd ©2000
Subjects:	Brand name products > Case studies Marketing > Case studies Competition, International > Case studies
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