APA (7th ed.) Citation

LancasterlhGeoff & Reynolds. Introduction to marketing: A step-by-step guide to all the tools of marketing.

Chicago Style (17th ed.) Citation

LancasterlhGeoff and Reynolds. Introduction to Marketing: A Step-by-step Guide to All the Tools of Marketing. LondonlbKogan Pagelc1999.

MLA (9th ed.) Citation

LancasterlhGeoff and Reynolds. Introduction to Marketing: A Step-by-step Guide to All the Tools of Marketing.

Warning: These citations may not always be 100% accurate.