Introduction to marketing a step-by-step guide to all the tools of marketing

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Bibliographic Details
Main Author:	LancasterlhGeoff
Other Authors:	Reynolds
Format:	Book
Published:	LondonlbKogan Pagelc1999
Subjects:	Marketing
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Description
Physical Description:	ix,290p. ill.23cm
Bibliography:	Includes bibliographical references and index
ISBN:	0749420952

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