Patterson & Fenoglio. (1999). Leading product innovation: Accelerating growth in a product-based business. John Wiley & sons inc.
Chicago Style (17th ed.) CitationPatterson and Fenoglio. Leading Product Innovation: Accelerating Growth in a Product-based Business. New York: John Wiley & sons inc, 1999.
MLA (9th ed.) CitationPatterson and Fenoglio. Leading Product Innovation: Accelerating Growth in a Product-based Business. John Wiley & sons inc, 1999.
Warning: These citations may not always be 100% accurate.