APA (7th ed.) Citation

Zikmund lhWilliam G. & D'Amico. Basic marketing.

Chicago Style (17th ed.) Citation

Zikmund lhWilliam G. and D'Amico. Basic Marketing. New York lbWest Publishing Company lc1996.

MLA (9th ed.) Citation

Zikmund lhWilliam G. and D'Amico. Basic Marketing.

Warning: These citations may not always be 100% accurate.