Marketing mistakes and successes
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| Main Author: | |
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| Format: | Book |
| Published: |
New YorklbJohn Wiley & Sonslc2000
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| Edition: | 8th ed |
| Subjects: | |
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| Item Description: | Includes bibliographical references |
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| Physical Description: | viii,359p. ill. 22cm |
| ISBN: | 0471370606 |