Multinational strategic alliances
What makes this book so useful is that it covers a broader range of alliances and has more current case studies than other books currently available. In addition, this comprehensive introduction to the subject provides a base of practical 'how-to-do-it' material and specific decision model...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York
Wiley
1999
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| Series: | Wiley series in practical strategy
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| Subjects: | |
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| Call Number : | HD 69.S8 M66 1999 |
MARC
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| 090 | |a HD 69.S8 |b M66 1999 | ||
| 100 | 1 | |a Mockler, Robert J. | |
| 245 | 1 | 0 | |a Multinational strategic alliances |c Robert J. Mockler |
| 260 | |a New York |b Wiley |c 1999 | ||
| 300 | |a xiv, 252 p. |b ill. |c 24 cm | ||
| 490 | 1 | |a Wiley series in practical strategy | |
| 504 | |a Includes bibliographical references and index | ||
| 505 | 0 | |a 1. Introduction: Strategic Alliances and Multinational Management -- 2. Strategic Management Fit: The Enabling Role of Alliances for an Individual Firm -- 3. Negotiating and Partner Selecting -- 4. Determining Type and Structure of Strategic Alliances: Operational Fit -- 5. Making Multinational Strategic Alliances Work: Management Staffing, Organizing and Leading -- 6. Making Multinational Strategic Alliances Work: Management, Development and Training, Control and Termination -- 7. Conclusion: Guidelines for Developing and Managing Multinational Strategic Alliances. | |
| 520 | |a What makes this book so useful is that it covers a broader range of alliances and has more current case studies than other books currently available. In addition, this comprehensive introduction to the subject provides a base of practical 'how-to-do-it' material and specific decision models covering determining strategic fit, negotiating strategic alliances and selecting compatible partners, formulating type and structure of alliances in light of operational fit, and making strategic alliances work. The book also explores other options instead of alliances such as wholly-owned multinational expansion and exporting, and has major sections on understanding and managing cross-cultural diversity, communications and leadership. | ||
| 650 | 0 | |a Strategic alliances (business) | |
| 650 | 0 | |a International business enterprises |x management | |
| 830 | 0 | |a Wiley series in practical strategy | |
| 999 | |a vtls000014483 |c 14954 |d 14954 | ||