Multinational strategic alliances

What makes this book so useful is that it covers a broader range of alliances and has more current case studies than other books currently available. In addition, this comprehensive introduction to the subject provides a base of practical 'how-to-do-it' material and specific decision model...

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Bibliographic Details
Main Author: Mockler, Robert J.
Format: Book
Language:English
Published: New York Wiley 1999
Series:Wiley series in practical strategy
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Table of Contents:
  • 1. Introduction: Strategic Alliances and Multinational Management
  • 2. Strategic Management Fit: The Enabling Role of Alliances for an Individual Firm
  • 3. Negotiating and Partner Selecting
  • 4. Determining Type and Structure of Strategic Alliances: Operational Fit
  • 5. Making Multinational Strategic Alliances Work: Management Staffing, Organizing and Leading
  • 6. Making Multinational Strategic Alliances Work: Management, Development and Training, Control and Termination
  • 7. Conclusion: Guidelines for Developing and Managing Multinational Strategic Alliances.