APA (7th ed.) Citation

Stevenson. (1997). How to win consumer competitions. Kogan page.

Chicago Style (17th ed.) Citation

Stevenson. How to Win Consumer Competitions. London: Kogan page, 1997.

MLA (9th ed.) Citation

Stevenson. How to Win Consumer Competitions. Kogan page, 1997.

Warning: These citations may not always be 100% accurate.