Web commerce building a digital business
Looks at examples of how companies are setting up commercial Web sites, and discusses outsourcing, electronic catalogs, server software, payment options, and security.
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| Format: | Book |
| Language: | English |
| Published: |
New York
John & Wiley
1998
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| Call Number : | HF 5548.32 .M33 1998 |
MARC
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| 090 | |a HF 5548.32 |b .M33 1998 | ||
| 100 | 1 | |a Maddox, Kate |d 1961- | |
| 245 | 1 | 0 | |a Web commerce |b building a digital business |c Kate Maddox, with Dana Blankenhorn |
| 260 | |a New York |b John & Wiley |c 1998 | ||
| 300 | |a xviii, 270 p. |b ill. |c 24 cm | ||
| 500 | |a Includes index | ||
| 505 | 0 | |a pt.1. The Web: A New Business Model -- Web Commerce Grows Up -- A New Horizon: One Small Business' Web Commerce Story -- Cisco's $4 Billion Web Site -- pt.2. Putting the Pieces Together -- Space for Rent: Outsourcing Commerce -- Electronic Catalog and Merchant Server Software -- High-End Commerce Solutions -- Payment Options: Getting the Money -- The Security Debate: Is the Web Safe for Commerce? -- pt.3. Industry Applications -- Business-to-Business -- NECX: Computer Exchange Brings Buyers and Sellers Together -- Traditional Retail Business on the Web -- Selling Big-Ticket Items -- pt.4. Cashing In on Web Commerce -- Personalization: Marketing to One -- Promoting Your Web Site -- Where's the Middleman? -- The Future of Web Commerce | |
| 520 | |a Looks at examples of how companies are setting up commercial Web sites, and discusses outsourcing, electronic catalogs, server software, payment options, and security. | ||
| 650 | 0 | |a Electronic commerce | |
| 650 | 0 | |a Business enterprises |x computer networks | |
| 650 | 0 | |a World wide web | |
| 700 | 1 | |a Blankenhorn, Dana | |
| 999 | |a vtls000014715 |c 15179 |d 15179 | ||