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Web commerce building a digital business

Looks at examples of how companies are setting up commercial Web sites, and discusses outsourcing, electronic catalogs, server software, payment options, and security.

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Bibliographic Details
Main Author: Maddox, Kate 1961-
Other Authors: Blankenhorn, Dana
Format: Book
Language:English
Published: New York John & Wiley 1998
Subjects:
Electronic commerce
Business enterprises > computer networks
World wide web
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Table of Contents:
  • pt.1. The Web: A New Business Model
  • Web Commerce Grows Up
  • A New Horizon: One Small Business' Web Commerce Story
  • Cisco's $4 Billion Web Site
  • pt.2. Putting the Pieces Together
  • Space for Rent: Outsourcing Commerce
  • Electronic Catalog and Merchant Server Software
  • High-End Commerce Solutions
  • Payment Options: Getting the Money
  • The Security Debate: Is the Web Safe for Commerce?
  • pt.3. Industry Applications
  • Business-to-Business
  • NECX: Computer Exchange Brings Buyers and Sellers Together
  • Traditional Retail Business on the Web
  • Selling Big-Ticket Items
  • pt.4. Cashing In on Web Commerce
  • Personalization: Marketing to One
  • Promoting Your Web Site
  • Where's the Middleman?
  • The Future of Web Commerce

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